A new survey from Careerbuilder shows that social media plays a big impact on healthcare jobs in Long Island.
According to CareerBuilder’s annual social media recruitment survey, 60 percent of employers use social networking sites to research job candidates, up significantly from 52 percent last year, 22 percent in 2008 and 11 percent in 2006, when the survey was first conducted. Additionally, 59 percent of hiring managers use search engines to research candidates – compared to 51 percent last year.
There’s a lot of buzz about the various ways social media blunders can cost you a job, but that doesn’t mean you should keep your profiles completely private. More than two in five employers (41 percent) say they are less likely to interview job candidates if they are unable to find information about that person online — a 6 percent increase since last year.
Thirty-six percent of employers who screen via social networks have requested to “be a friend” or follow candidates who have private accounts. Of that group, 68 percent say they’ve been granted permission – down from 80 percent last year.
Depending on what hiring managers find, candidates’ online information can help or hurt their odds of getting a job. Forty-nine percent of hiring managers who screen candidates via social networks said they’ve found information that caused them not to hire a candidate – on par with last year 48 percent. The following are the top pieces of content that turned off these employers:
- Provocative or inappropriate photographs, videos or information – 46 percent
- Information about candidate drinking or using drugs – 43 percent
- Discriminatory comments related to race, religion, gender, etc. – 33 percent
- Candidate bad-mouthed previous company or fellow employee – 31 percent
- Poor communication skills – 29 percent
About one-third of employers who screen candidates via social networks (32 percent), however, found information that caused them to hire a candidate, including:
- Candidate’s background information supported job qualifications – 44 percent
- Candidate’s site conveyed a professional image – 44 percent
- Candidate’s personality came across as a good fit with company culture – 43 percent
- Candidate was well-rounded, showed a wide range of interests – 40 percent
- Candidate had great communication skills – 36 percent